Byron Simon Announces Brand New Collection " CODE RED" The Sister Collection To His Iconic Throwback "CODE BLUE"

BYRON SIMON PICTURED IN THE COVER OF HIS NEW COLLECTION TITLED "CODE RED" ANNOUNCED AUGUST 21ST @12PM EST

Founder Byron Simon has announced the release of Southernly Simon’s newest collection, Code Red, arriving August 31, 2025, at 12 PM EST exclusively on SouthernlySimon.com. The date is significant as it marks exactly one year since the launch of Code Blue, the collection’s sister counterpart.

While Code Blue carried a cool, reflective, and almost melancholic aesthetic, Code Red emerges with a fierce, bold, and contrasting energy positioning it as the perfect sister counterpart.

For the past year, Simon has often referred to Code Blue as his “favorite collection,” making the arrival of Code Red an especially significant moment in the brand’s evolution.

“I won’t give too much away, because this collection speaks for itself—but it’s without a doubt my favorite and proudest piece of art yet. It captures exactly what I needed to say. While it focuses solely on clothing, it expands the apparel family with new pieces like zip-up hoodies, crewnecks, tracksuits, and sweat shorts. As I return to the lab to build the next makeup collection, I knew I had to create this one for me. I loved the Code Blue aesthetic, so I reimagined it except Code Red is her fiery, unapologetic counterpart. I’ll give an early warning… this is the meanest collection I’ve ever made. If you’re angry at someone, this collection is for you,” said Simon.

With its anniversary release date and a sharp departure in tone from Code Blue, Code Red stands as both a continuation of Southernly Simon’s story and the beginning of a striking new chapter.

Fans won’t want to miss the launch of Code Red.

The collection officially drops on August 31, 2025, at 12 PM EST, available exclusively at SouthernlySimon.com.

With new apparel staples including zip-up hoodies, crewnecks, tracksuits, and sweat shorts, this release expands the Southernly Simon wardrobe in a way that feels both fresh and essential.

Given the anticipation building around the collection and its symbolic release on the one-year anniversary of Code Blue supporters are encouraged to mark their calendars and be ready to shop the moment it goes live.